It is interesting to note that in today’s digital and so-called connected society, we tend to feel lonely and disconnected from the people around us. It is so because we have a “lack of community”. In this article, we talk about everything you should know about “Community Management”.
Even though plenty of people communicate online, behind the scenes, the community can actually feel rather lonely at times. This is not restricted to personal relationships but extends to business relationships as well.
With such an integrated society, why is it that people feel disconnected from others?
It is simply due to the lack of community.
A community can provide people with a feeling of belongingness and a network of other people they can connect with on the basis of the interests they share.
This stands the reason why so many companies have started investing in the development of communities for their customers, employees, and fans. This process forms the foundation of “Community Management”.
Implementing a community management strategy helps build authentic relationships among the customers, followers, as well as employees.
Let us now discuss more about “What is Community Management?”.
What is Community Management?
Community management is the process of building a genuine community among a business’s customers, employees, and sponsors through various types of interactions.
It describes how a brand utilizes an opportunity to interact with their audience to create a network in which they connect, share information, and mutually grow.
Some reasons why community management becomes so essential for your business are listed below:
1. Gather ideas and feedback for a product from your customers through real conversations.
2. Provide support to your customers and employees whenever needed.
3. Increase brand and product awareness among your target audience.
4. Learn about your audience’s expectations and needs in terms of content, products, services, and support.
5. Provide some value to your customer beyond product and services
How to Build a Community Management Strategy
Having enough knowledge of “What Community Management means” and “Why it is essential for your business”, let’s move on to discuss 3 ways to build Community Management Strategies.
#1. Choose a social media platform
If you are just getting started with community management, then the very first thing you should start working on is selecting a social media channel where you’ll cater to your community.
While selecting any particular social media channel, keep in mind the demographics of your target audience.
You can understand this in a way, if your target audience is the younger generation then Snapchat might be the right pick, while Instagram would be the right pick if you want to cater to a larger audience.
#2. Identify your audience
Once you are through with selecting the right social media channel you are required to select the audience on that channel.
Doing this gives you an idea of what type of content your audience is interacting with, what interests them, and their expectations from your brand.
This research would help you in deciding how to prepare your content so that it creates an impact.
#3. Set goals
Setting goals is necessary to accomplish various objectives and track your success. If you haven’t set goals in the past then you might face some difficulties while setting new goals.
For getting started, try running an experiment or two after deciding how you are going to track your success.
In case you plan to measure your success through overall engagement on your social media platform then you can run an engagement experiment. Try keeping a track overall engagement related to the content you produce and share.
These were the 3 ways how you can go about planning your community management strategy.
This was a complete guide to Community Management. Hopefully, this guide proved to be informative at the same time productive.