CHALLENGE: Real Estate Marketing
Our challenge was to transform the branding and digital marketing department of Kanakia developers in the Indian Market

IDEA:
Unique brand positioning as a themed residential and commercial developer in Mumbai (India), stitched with well-directed Press Releases, events, exhibitions and project launches.

  • End to end digital marketing strategies for all the residential and commercial projects and the group
  • Planned and executed special projects and brand building initiatives that support the broader short and long-term marketing strategy
  • Work collaboratively with diverse project teams to create and implement online marketing campaigns
  • Devising accurate and focused brand activation lead to an annual event for the brand
  • End to End handling the digital marketing budget for the group and in accordance with Head Marketing to control the planning and budgeting

Result:

  • Mega Project launch with Zinedine Zidane
  • Launched 11 websites for India’s leading Real estate Builder & Developer in a span of 12 months and received 3 best-themed projects of the year award
  • Delivered high return – online lead gen campaigns, which has increased customer walk-ins by 200% and sales by 150% (FY 2014 – 15) for India’s leading Real estate Builder & Developer
  • Planned and executed the best social media campaign of the year 2015 for ‘Mumbai Meri Jaan’ that has created a niche in the Indian commercial market, in turn, helped the Kanakia group to sell more than 5.25 million sq. feet of commercial space

Activities:
Real estate Marketing Consultation, PR, Digital Marketing, Website, Branding, Exhibitions, lead gen campaigns, Sales events, Roadshows, Email Marketing, Strategic Planning, Brand launch campaign